Making the Website Explain the Work

One of the harder parts of building a website for my own business is describing what the business actually does.

I know the kinds of development and technical training I want to offer. Turning that into a page that makes sense to another person takes more thought than I expect.

The visitor doesn’t have my context

I know what I mean when I use a project name or talk about a tool I’ve been building. Someone visiting the site for the first time doesn’t have that background.

That means the site needs to explain the work in plain language. It should help a person work out whether I can help with their project or learning goals, and what they should do next if they want to talk.

Copy is part of building

I don’t have to guess at a client’s site content because the information is theirs. I can ask what they want and add what they give me. When I work on my own site, it’s harder to know where to start.

I’m still working through the wording. The useful thing is that the website gives me somewhere to test it and make it clearer over time. That keeps me hopeful!